Al Fresco is a breezy, light, yet expressive typeface perfect for packaging products and titling work that calls for a youthful, delectable flair. Its elegance carries a subtle earthiness; its beauty is unconventional, both stylish and exuberant. Al Fresco is made even more versatile when titling is activated (in the OpenType palette), served along with swash forms, contextual alternates, and ornaments to sweeten this tasty typeface.
As with my other type designs, Al Fresco doesn’t live in isolation, but evokes a special ambience, era, or lifestyle—in this case, an enviably carefree, chic, and organically trendsetting life, authentic and true to oneself and simply delicious. Naturally, each designer who uses my work filters it through their unique interpretation, imbuing the fonts with a wonderful array of results such as those found on menus, food packaging, branding for light colognes, or young, hip, clothing boutiques. Al Fresco was born in my imagination as an emblem of dining outside at twilight under twinkling lights, laughing warmly with friends, sipping signature cocktails and eating tapas—each bite dripping with intense flavor. In the workday setting, Al Fresco represents a style that is pretty but not dressy: swishy bright flowery skirts and cute little flats. “Business casual,” not cubicle prisoner. After all, Al Fresco comes from the 18th century Italian “in the fresh air.”
Tidak ada komentar:
Posting Komentar