Sabtu, 04 Januari 2014

Primot™

font family

Primot™

Primot is a vertical script heavily influenced by italian “gelaterias”. After releasing 3 sans-serifs, we were looking for a fun learning opportunity. We started playing with brush lettering and looking into vintage scripts from different eras. Some cool things that made it into Primot were some unusual vertical connections and the sweet brush flairs in the letter endings.

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